Owens-Illinois launches O-I: EXPRESSIONS to transform glass bottle design
The world’s leading glass bottle manufacturing company, Owens-Illinois, has launched an innovation that is set to transform glass bottle design through customisation and personalisation by sculpting glass bottles into multi-dimensional works of art.
The innovation, O-I: EXPRESSIONS, has been realised through the use of digital printing and has been created for design agencies, packaging professionals as well as food and drink marketers that are aiming to stand out and provide its consumers with fresh ways to choose their brands.
O-I anticipates that through this new invention, it will enable them to improve its customer satisfaction, develop brand engagement and offer excellent value to its consumers.
Speaking exclusively to Manufacturing Global, Arnaud Aujouannet, Chief Sales and Marketing Officer of O-I, said: “The most important thing about O-I: EXPRESSIONS is it's a differentiation service provided to brands but enabled by digital direct-to-print on glass. There are four core benefits; it's unleashing creativity, it's increasing speed to market, it's a true personalisation and it’s sustainable.”
“There is unlimited creativity and you even can print images on packaging with high resolution that can go up to 720 DPI. The unique thing about what we offer is the ability to create a 3-D print like embossing on bottles and even colour this embossing. It’s enabling us to provide a completely different look and feel for a bottle that potentially starts with a very standard shape.”
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O-I: EXPRESSIONS is set to enable brands to meet an increasing consumer demand for personalised products.
With the innovation being sustainable, it won’t negatively impact the recyclability of glass due to its use of organic inks, as well as decreasing waste through lower inventories.
Vitaliano Torno, president of I-O Europe, also told Manufacturing Global: “There are other things we can do with personalization of the bottles. The way we can make every bottle unique from a technical point of view in order to identify the bottle and trace it back to when it was made, where it was made, which ingredients we use, etc.”
Torno added: “We see the desire for individual retailers to provide unique promotions gaining momentum and brands are increasingly using personalized promotions to differentiate themselves. To execute these types of programs requires fast design and approval cycles with prompt execution. O-I: EXPRESSIONS makes all of this possible.”
IMF: Variants Can Still Hurt Manufacturing Recovery
After a year of on-and-off manufacturing in the US, UK, and the eurozone, demand for goods surged early last week. Factories set growth records in April and May, suppliers started to recover, and US crude hit its highest price point since pre-COVID. As vaccination efforts immunise much of the US and UK populations, manufacturers are now able to fully ramp up their supply chains. In fact, GDP growth could approach double-digits by 2022.
Now, the ISM productivity measure has surpassed the 50-point mark that separates industry expansion from contraction. Since U.S. president Biden passed his US$1.9tn stimulus package and the UK purchasing managers index (PMI) increased to 65.6, both sides of the Atlantic are facing a much-welcomed manufacturing recovery.
Lingering Concerns Over COVID
Even as Spain, France, Italy, and Germany race to catch up, and mining companies pushed the FTSE 100 index of list shares to a monthly high of 7,129, some say that UK and US markets still suffer from a lack of confidence in raw material supplies. Yes, the Dow Jones has made up its 19,173-point crash of March 2020, and MSCI’s global stock index is at an all-time high.
Yet manufacturers around the world realise that these wins will be short-lived until pandemic supply chain bottlenecks are solved. If we keep the status quo, consumers will pay the price. In April, inflation in Germany reached 2.4%, and across the EU’s 19 member countries, overall prices have increased at an unusual pace. Some ask: Is this true recovery?
IMF: Current Boom Could Falter
Even as Elon Musk tweeted about chip shortages forcing Tesla to raise its prices, UK mining demand skyrocketed; housing markets lifted; and the pound sterling gained value. The International Monetary Fund (IMF), however, cautioned that manufacturing recovery won’t last long if COVID mutates into forms our vaccinations can’t touch. Kristalina Georgieva, Washington’s IMF director, noted that fewer than 1% of African citizens have been vaccinated: “Worldwide access to vaccines offers the best hope for stopping the coronavirus pandemic, saving lives, and securing a broad-based economic recovery”.
Across the globe, manufacturing companies are keeping a watchful eye on new developments in the spread of COVID. Though US FDA officials don’t think we’ll have to “start at square one” with new vaccines, the March 2021 World Economic Outlook states that “high uncertainty” surrounds the projected 6% global growth. Continued manufacturing success will in large part depend on “the path of the pandemic, the effectiveness of policy support, and the evolution of financial conditions”.
Mathias Cormann, secretary-general of the Organisation for Economic Co-Operation and Development (OECD) concurred—without global immunisation, the estimated economic boom expected by 2025 could go kaput. “We need to...pursue an all-out effort to reach the entire world population”, Australia’s finance minister added. US$50bn to end COVID across the world, they imply, is a small investment to restart our economies.