Owens-Illinois launches O-I: EXPRESSIONS to transform glass bottle design
The world’s leading glass bottle manufacturing company, Owens-Illinois, has launched an innovation that is set to transform glass bottle design through customisation and personalisation by sculpting glass bottles into multi-dimensional works of art.
The innovation, O-I: EXPRESSIONS, has been realised through the use of digital printing and has been created for design agencies, packaging professionals as well as food and drink marketers that are aiming to stand out and provide its consumers with fresh ways to choose their brands.
O-I anticipates that through this new invention, it will enable them to improve its customer satisfaction, develop brand engagement and offer excellent value to its consumers.
Speaking exclusively to Manufacturing Global, Arnaud Aujouannet, Chief Sales and Marketing Officer of O-I, said: “The most important thing about O-I: EXPRESSIONS is it's a differentiation service provided to brands but enabled by digital direct-to-print on glass. There are four core benefits; it's unleashing creativity, it's increasing speed to market, it's a true personalisation and it’s sustainable.”
“There is unlimited creativity and you even can print images on packaging with high resolution that can go up to 720 DPI. The unique thing about what we offer is the ability to create a 3-D print like embossing on bottles and even colour this embossing. It’s enabling us to provide a completely different look and feel for a bottle that potentially starts with a very standard shape.”
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O-I: EXPRESSIONS is set to enable brands to meet an increasing consumer demand for personalised products.
With the innovation being sustainable, it won’t negatively impact the recyclability of glass due to its use of organic inks, as well as decreasing waste through lower inventories.
Vitaliano Torno, president of I-O Europe, also told Manufacturing Global: “There are other things we can do with personalization of the bottles. The way we can make every bottle unique from a technical point of view in order to identify the bottle and trace it back to when it was made, where it was made, which ingredients we use, etc.”
Torno added: “We see the desire for individual retailers to provide unique promotions gaining momentum and brands are increasingly using personalized promotions to differentiate themselves. To execute these types of programs requires fast design and approval cycles with prompt execution. O-I: EXPRESSIONS makes all of this possible.”
First Solar to Invest US$684mn in Indian Energy Sector
First Solar is about to set up a new photovoltaic (PV) thin-film solar manufacturing facility in Tamil Nadu, India. The 3.3GW factory will create 1,000 skilled jobs and is expected to launch its operations in Q3 of 2023. According to the company, India needs 25+ gigawatts of solar energy to be deployed each year for the next nine years. This means that many of First Solar’s Indian clients will jump at the chance to have access to the company’s advanced PV.
Said Mark Widmar, First Solar’s CEO: ‘India is an attractive market for First Solar not simply because our module technology is advantageous in its hot, humid climate. It’s an inherently sustainable market, underpinned by a growing economy and appetite for energy’.
A Bit of Background
First Solar is a leading global provider of photovoltaic systems. It uses advanced technology to generate clear, reliable energy around the world. And even though it’s headquartered in the US, the company has invested in storage facilities around the world. It displaced energy requirements for a desalination plant in Australia, launched a source of reliable energy in the Middle East (Dubai, UAE), and deployed over 4.5GW of energy across Europe with its First Solar modules.
The company is also known for its solar innovation, reporting that it sees gains in efficiency three times faster than multi-crystalline silicon technology. First Solar holds world records in thin-film cell conversion efficiency (22.1%) and module conversion efficiency (18.2%). Finally, it helps its partners develop, finance, design, construct, and operate PV power plants—which is exactly what we’re talking about.
How Will The Tamil Nadu Plant Work?
Tamil Nadu will use the same manufacturing template as First Solar’s new Ohio factory. According to the Times of India, the factory will combine skilled workers, artificial intelligence, machine-to-machine communication, and IoT connectivity. In addition, its operations will adhere to First Solar’s Responsible Sourcing Solar Principles, produce modules with a 2.5x lower carbon footprint, and help India become energy-independent. Said Widmar: ‘Our advanced PV module will be made in India, for India’.
After all, we must mention that part of First Solar’s motivation in Tamil Nadu is to ensure that India doesn’t rely on Chinese solar. ‘India stands apart in the decisiveness of its response to China’s strategy of state-subsidised global dominance of the crystalline silicon supply chain’, Widmar explained. ‘That’s precisely the kind of level playing field needed for non-Chinese solar manufacturers to compete on their own merits’.
According to First Solar, India’s model should be a template for like-minded nations. Widmar added: ‘We’re pleased to support the sustainable energy ambitions of a major US ally in the Asia-Pacific region—with American-designed solar technology’. To sum up: Indian solar power is yet the next development in the China-US trade war. Let the PV manufacturing begin.