May 16, 2020

Why should European industry embrace the rise of IoT?

Big Data
Fourth Industrial Revolution
Zebra Technologies
3 min
Why should European industry embrace the rise of IoT?
Global expenditure on the deployment of solutions dedicated to the Internet of Things (IoT) is expected to reach $737 billion (more than 700 billion eur...

Global expenditure on the deployment of solutions dedicated to the Internet of Things (IoT) is expected to reach $737 billion (more than 700 billion euros) in 2016, according to estimates from the IDC. Industry is expected to be the largest consumer of connected devices in production systems ($102.5 billion), followed by management of production assets and then ground maintenance/intervention. Unsurprisingly, the bulk of this investment is concentrated in Asia, whereas Western Europe is more committed to IoT devices for the general public. However, it is very much in the interest of European businesses to factor the rise of IoT into their production machinery, for the sake of modernisation and competitiveness, as industry remains an unparalleled driver of growth.

While manufacturers recognise that they need to invest in IoT projects to withstand the current pressure in terms of efficiency, growing competitiveness and the imperative to be flexible, they are still lagging far behind some sectors, especially logistics, in making the first experimental steps. In fact, 48 percent of businesses that specialise in logistics and production say they have interconnected their various sites and factories, compared to just 13 percent of manufacturing businesses. Logistics businesses have also implemented and completed more IoT projects than their counterparts in production (according to a study by PAC.)

The challenges for the manufacturing industry on how to survive the fourth industrial revolution

Although it is difficult to have a single approach in the sector, as businesses and their production assets are all different, production line managers do all share the same concerns: competition is rising, costs are being closely monitored, compliance and legislation are imposing heavy burdens, the prices of raw materials are sky-rocketing, and so on. Meanwhile the market, driven by consumer behaviour, demands ever greater efficiency and responsiveness.


Today's consumers want products and services to be tailored to their specific tastes and needs (for example, the DS3 which is available in several thousand different possible configurations), which makes large-scale production ineffective and inefficient, and changes manufacturing business models from “we sell what we make” to “we make what we sell”. However, allowing hundreds of thousands of different production configurations and characteristics to be combined to make bespoke products introduces a high degree of complexity which demands powerful and reliable systems to correctly and efficiently handle these enormous flows of data.

Changing the business model

Businesses are moving away from business models based on actually holding products, in favour of more “pay-per-use” contracts. Manufacturing businesses are increasingly going to sell outcomes and services rather than products: for example, not selling cars, but selling mobility instead. Customers will only pay for a service for as long as they need it, which means the costs of warehousing and maintenance are passed to manufacturers.

The IoT links manufacturers to their suppliers, customers and employees, but also to their machinery and materials, all the way down the production chain, which allows businesses to oversee their operations in real-time. The IoT helps manufacturers to improve and broaden the variety of services they can provide, by allowing them to respond rapidly to demand or difficulties as they arise, safeguarding lasting customer satisfaction.

Businesses adopting the IoT will be in a position to benefit from the prevalent trends in the transformation of services and consumer needs. Furthermore, powerful IoT platforms offer the infrastructure needed to handle and incorporate vast flows of data, and to reduce the complexity of operational processes, leading to product customisation etc. To cut a long story short, the business model of manufacturing businesses will be improved and more resilient thanks to enhanced productivity coupled with simultaneous cost reduction. For example, costs will be reduced by predictive maintenance and shorter shutdown periods affecting production.

Businesses should see the IoT as an essential tool that will allow them to benefit from data-driven decision-making and enhanced productivity which they will require to survive in an ultra-competitive environment and to conquer the much longer-term challenges that Industry 4.0 presents for their business models.

By Ralf Schulze, Manufacturing Lead EMEA, Zebra Technologies


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Jun 8, 2021

IMF: Variants Can Still Hurt Manufacturing Recovery

Elise Leise
3 min
The International Monetary Fund (IMF) claims that while markets are rising and manufacturing is coming back, it’ll push for global immunisation

After a year of on-and-off manufacturing in the US, UK, and the eurozone, demand for goods surged early last week. Factories set growth records in April and May, suppliers started to recover, and US crude hit its highest price point since pre-COVID. As vaccination efforts immunise much of the US and UK populations, manufacturers are now able to fully ramp up their supply chains. In fact, GDP growth could approach double-digits by 2022

Now, the ISM productivity measure has surpassed the 50-point mark that separates industry expansion from contraction. Since U.S. president Biden passed his US$1.9tn stimulus package and the UK purchasing managers index (PMI) increased to 65.6, both sides of the Atlantic are facing a much-welcomed manufacturing recovery. 

Lingering Concerns Over COVID

Even as Spain, France, Italy, and Germany race to catch up, and mining companies pushed the FTSE 100 index of list shares to a monthly high of 7,129, some say that UK and US markets still suffer from a lack of confidence in raw material supplies. Yes, the Dow Jones has made up its 19,173-point crash of March 2020, and MSCI’s global stock index is at an all-time high. 

Yet manufacturers around the world realise that these wins will be short-lived until pandemic supply chain bottlenecks are solved. If we keep the status quo, consumers will pay the price. In April, inflation in Germany reached 2.4%, and across the EU’s 19 member countries, overall prices have increased at an unusual pace. Some ask: Is this true recovery? 

IMF: Current Boom Could Falter

Even as Elon Musk tweeted about chip shortages forcing Tesla to raise its prices, UK mining demand skyrocketed; housing markets lifted; and the pound sterling gained value. The International Monetary Fund (IMF), however, cautioned that manufacturing recovery won’t last long if COVID mutates into forms our vaccinations can’t touch. Kristalina Georgieva, Washington’s IMF director, noted that fewer than 1% of African citizens have been vaccinated: “Worldwide access to vaccines offers the best hope for stopping the coronavirus pandemic, saving lives, and securing a broad-based economic recovery”. 

Across the globe, manufacturing companies are keeping a watchful eye on new developments in the spread of COVID. Though US FDA officials don’t think we’ll have to “start at square one” with new vaccines, the March 2021 World Economic Outlook states that “high uncertainty” surrounds the projected 6% global growth. Continued manufacturing success will in large part depend on “the path of the pandemic, the effectiveness of policy support, and the evolution of financial conditions”. 

Mathias Cormann, secretary-general of the Organisation for Economic Co-Operation and Development (OECD) concurred—without global immunisation, the estimated economic boom expected by 2025 could go kaput. “We need to...pursue an all-out effort to reach the entire world population”, Australia’s finance minister added. US$50bn to end COVID across the world, they imply, is a small investment to restart our economies.

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