Smurfit Kappa and HP to expand digital printing operations in Europe
The corrugated packaging firm based in Ireland, Smurfit Kappa, has installed HP Scitex presses across its sites in Europe to enhance its digital printing operations.
The eight presses have been installed in sites in Belgium, Denmark, France, Portugal, Poland, and the UK.
The printers – the HP Scitex 11000, HP Scitex 15500, and HP Scitex 17000 – enable time-efficiency through the capability of short runs which can then let the firm meet increasing demand.
“There is an industry-wide consensus that corrugated is ready for digital. We are using HP digital solutions in many of our plants to provide pioneering, market-leading solutions for our customers,” commented Edwin Goffard, Chief Operating Officer of Corrugated and Converting at Smurfit Kappa Group Europe.
“Our strong relationship with HP enables us to stay ahead of any printing trends and fits in with our sustainability goals.”
“We’re thrilled to be assisting Smurfit Kappa with their printing requirements after a wonderful three years in partnership,” stated Cristóbal Macedo, General Manager of PageWide Industrial Business Europe, Middle-East & Africa at HP.
“The HP Scitex HDR press offers customers both speed and quality, ensuring that high standards do not suffer for the sake of productivity.”