Maserati plans new models with electrification and autonomous tech

Maserati has announced plans for the production and development of its line-up of new and electrified vehicles at Modena, Cassino and Turin.

All of Maserati’s new models will be 100% made in Italy and will adopt hybrid and battery electric propulsion systems capable of providing both innovation and the high performance embedded in the brand’s DNA. Maserati’s all electric models will combine traditional highly appreciated Maserati driving dynamics together with next-generation battery electric technology, offering unique driving modes, extended range and ultra-fast charging capabilities.

An important step for Maserati innovation is the level of Autonomous Driving. All new Maserati including the updated current models, will offer a range of autonomous driving capabilities, starting with Maserati Level 2 enhanced Highway Assist progressing to Level 3 with hands-off offering close to full autonomy, having the ability to manoeuvre in and out of lanes or bring the vehicle to a safe stop at the side of the road if the driver is unable to take control of the vehicle.

In 2020, the Company will embark on electrification and the Maserati Ghibli, produced in Turin, will be the first hybrid electric propulsion for the brand.

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The announcement from Maserati is in line with Fiat Chrysler Automobiles (FCA) €5bn investment program for Italy which includes 13 totally new or significantly updated FCA models and electrified versions of 12 new or existing models. Alongside the Maserati products are the recently announced all-new electric version of the Fiat 500 to be produced at Mirafiori, and a new premium vehicle for Alfa Romeo to be produced at Pomigliano.

The first of the totally new Maserati to appear will be the eagerly-anticipated sports car – packed with technology and reminiscent of Maserati’s traditional values. It will be produced in the Modena plant, where major production line upgrades are also underway to accommodate its electric powertrain.

Next up will be a new Maserati utility vehicle, set to be built at Cassino and destined to play a leading role for the Brand thanks to its innovative technologies. An investment of approximately €800mn has been earmarked for the construction of the new production line, scheduled to open at the end of the first quarter of 2020. The first pre-series cars are expected to roll off the line by 2021.

After many years of success, GranTurismo and GranCabrio remain part of the Brand's roots and these models will herald the full electrification era for Maserati. The totally New GranTurismo and GranCabrio will be produced at the Turin production hub.