Long Tall Sally creates 3D-printed mannequin of a customer
Long Tall Sally, the only high street clothing retailer specifically for women over 5’ 8”, has produced a realistic mannequin of an actual customer using 3D printing techniques.
The company creates clothing for women from size 8 to 22, with trousers up to a 38” inside leg and shoes from 7 to 13. Long Tall Sally identified the fact that the average mannequin is an entirely different shape and size to the average woman, and decided to launch a contest – the ‘Are You Built Tall?’ competition – to find a customer to base its own mannequins on.
Harriet Winters, 6’ and a realistically average size 14, was chosen and her precise likeness has been turned into a mannequin. The latest in 3D scanning and printing technology was used for the project, taking Winters’s exact measurements from every angle and reproducing them flawlessly.
Her body was scanned with a 3D machine, and the scan mapped to produce a mannequin blueprint which was then divided into sections and transformed into a solid figure. The fashion industry generally uses mannequins which stand at 5’ 9” with 34”-24”-34” measurements; Long Tall Sally has long had to order special 6’ mannequins, but now they have the added bonus of realistic measurements at 38”-31”-40”.
“To me, most mannequins in stores look so similar and don’t always reflect real body shapes,” Winters said. “I’m proud of my figure, and it’s really powerful to see a mannequin with the dimensions of a real woman.”
Long Tall Sally’s goal was to create a mannequin which was atypical within the fashion industry, yet typical for its customer. Since 1976, the company has created clothing specifically designed for tall women, and remains the only high street retailer committed to doing so.
“Our talented designers pay special attention to the particularly fit that taller woman need, so bringing a customer, like Harriet, to the heart of this process will be invaluable,” said Andrew Shapin, CEO of Long Tall Sally. “In an industry first, we’re not able to see what our collections will look like on a mannequin created from the exact likeness of one of our customers, which is incredibly exciting.”
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First Solar to Invest US$684mn in Indian Energy Sector
First Solar is about to set up a new photovoltaic (PV) thin-film solar manufacturing facility in Tamil Nadu, India. The 3.3GW factory will create 1,000 skilled jobs and is expected to launch its operations in Q3 of 2023. According to the company, India needs 25+ gigawatts of solar energy to be deployed each year for the next nine years. This means that many of First Solar’s Indian clients will jump at the chance to have access to the company’s advanced PV.
Said Mark Widmar, First Solar’s CEO: ‘India is an attractive market for First Solar not simply because our module technology is advantageous in its hot, humid climate. It’s an inherently sustainable market, underpinned by a growing economy and appetite for energy’.
A Bit of Background
First Solar is a leading global provider of photovoltaic systems. It uses advanced technology to generate clear, reliable energy around the world. And even though it’s headquartered in the US, the company has invested in storage facilities around the world. It displaced energy requirements for a desalination plant in Australia, launched a source of reliable energy in the Middle East (Dubai, UAE), and deployed over 4.5GW of energy across Europe with its First Solar modules.
The company is also known for its solar innovation, reporting that it sees gains in efficiency three times faster than multi-crystalline silicon technology. First Solar holds world records in thin-film cell conversion efficiency (22.1%) and module conversion efficiency (18.2%). Finally, it helps its partners develop, finance, design, construct, and operate PV power plants—which is exactly what we’re talking about.
How Will The Tamil Nadu Plant Work?
Tamil Nadu will use the same manufacturing template as First Solar’s new Ohio factory. According to the Times of India, the factory will combine skilled workers, artificial intelligence, machine-to-machine communication, and IoT connectivity. In addition, its operations will adhere to First Solar’s Responsible Sourcing Solar Principles, produce modules with a 2.5x lower carbon footprint, and help India become energy-independent. Said Widmar: ‘Our advanced PV module will be made in India, for India’.
After all, we must mention that part of First Solar’s motivation in Tamil Nadu is to ensure that India doesn’t rely on Chinese solar. ‘India stands apart in the decisiveness of its response to China’s strategy of state-subsidised global dominance of the crystalline silicon supply chain’, Widmar explained. ‘That’s precisely the kind of level playing field needed for non-Chinese solar manufacturers to compete on their own merits’.
According to First Solar, India’s model should be a template for like-minded nations. Widmar added: ‘We’re pleased to support the sustainable energy ambitions of a major US ally in the Asia-Pacific region—with American-designed solar technology’. To sum up: Indian solar power is yet the next development in the China-US trade war. Let the PV manufacturing begin.