Freshworks: adopting an AI-powered platform in manufacturing
Freshworks provides organisations such as the manufacturing sector with SaaS customer engagement solutions that make it easy for support, sales and marketing professionals to communicate effectively with customers for better service.
The organisation believes in better software, which is ready to go, easy to set up and use, while requiring minimal customisation.
The Freshworks platform provides everything you need to deliver intuitive and engaging experiences across the board. By leveraging it, you can:
Keep customers for life
CX and Sales create relationships that span a lifetime by delighting their customers at every touchpoint.
Accelerate digital transformation
IT and Operations automate, integrate and customise workflows through a single, unified platform.
Extend your experience
Developers create custom application stacks through apps built by its thriving community.
Via the Freshworks’ platform, achieve enterprise scale by providing rich API for custom integration, developer portal and over 1,000 marketplace apps.
Create a supportive ecosystem
Develop apps that integrate your systems and customise workflows that enable your team to enjoy a unified software experience.
Leverage powerful technology
It provides everything needed to supercharge your engagement experience, such as open APIs, a serverless framework powered by AWS and powerful search capabilities.
Integrate your ideas, data and workflows
Its enterprise-class solutions provides control over data through analytics and a 360-degree view of master customer records.
The company offers Freshworks 360 - the ultimate customer-for-life software suite - which allows engagement with customers at all steps of their journey. Freshworks solutions and experts can support, accelerate and improve inventory management efforts as your manufacturing business grows. It provides omnichannel customer engagement, in-context collaboration and integrated experience. Its products include:
Freshworks AI, known as Freddy AI, helps sales, marketing and support professionals with predictive insights across the customer journey. Through Freddy AI, data scientists aren’t required to unlock the value of customer data. Freddy AI builds and refines its machine learning models to make the power of AI accessible and allow the automation of repetitive tasks and provide compelling insights.
Freshworks believes that every organisation should have access to AI and ML that is quick to deploy, affordable and without compromising on enterprise complexity. Freddy AI works across the entire customer journey - from prospect to customer success. It works quietly in the background, learning and developing skills to drive sales velocity and support productivity.
Why Freshworks? - Gartner Magic Quadrant
In this year’s Gartner Magic Quadrant for the CRM Customer Engagement Centre, Freshworks was named a Visionary and last year, a ‘Niche Player’. Gartner lists its strengths as: collaboration, customer growth and a large marketplace.
For more information about Freshworks’ solutions, click here!
For more information on manufacturing topics - please take a look at the latest edition of Manufacturing Global.
First Solar to Invest US$684mn in Indian Energy Sector
First Solar is about to set up a new photovoltaic (PV) thin-film solar manufacturing facility in Tamil Nadu, India. The 3.3GW factory will create 1,000 skilled jobs and is expected to launch its operations in Q3 of 2023. According to the company, India needs 25+ gigawatts of solar energy to be deployed each year for the next nine years. This means that many of First Solar’s Indian clients will jump at the chance to have access to the company’s advanced PV.
Said Mark Widmar, First Solar’s CEO: ‘India is an attractive market for First Solar not simply because our module technology is advantageous in its hot, humid climate. It’s an inherently sustainable market, underpinned by a growing economy and appetite for energy’.
A Bit of Background
First Solar is a leading global provider of photovoltaic systems. It uses advanced technology to generate clear, reliable energy around the world. And even though it’s headquartered in the US, the company has invested in storage facilities around the world. It displaced energy requirements for a desalination plant in Australia, launched a source of reliable energy in the Middle East (Dubai, UAE), and deployed over 4.5GW of energy across Europe with its First Solar modules.
The company is also known for its solar innovation, reporting that it sees gains in efficiency three times faster than multi-crystalline silicon technology. First Solar holds world records in thin-film cell conversion efficiency (22.1%) and module conversion efficiency (18.2%). Finally, it helps its partners develop, finance, design, construct, and operate PV power plants—which is exactly what we’re talking about.
How Will The Tamil Nadu Plant Work?
Tamil Nadu will use the same manufacturing template as First Solar’s new Ohio factory. According to the Times of India, the factory will combine skilled workers, artificial intelligence, machine-to-machine communication, and IoT connectivity. In addition, its operations will adhere to First Solar’s Responsible Sourcing Solar Principles, produce modules with a 2.5x lower carbon footprint, and help India become energy-independent. Said Widmar: ‘Our advanced PV module will be made in India, for India’.
After all, we must mention that part of First Solar’s motivation in Tamil Nadu is to ensure that India doesn’t rely on Chinese solar. ‘India stands apart in the decisiveness of its response to China’s strategy of state-subsidised global dominance of the crystalline silicon supply chain’, Widmar explained. ‘That’s precisely the kind of level playing field needed for non-Chinese solar manufacturers to compete on their own merits’.
According to First Solar, India’s model should be a template for like-minded nations. Widmar added: ‘We’re pleased to support the sustainable energy ambitions of a major US ally in the Asia-Pacific region—with American-designed solar technology’. To sum up: Indian solar power is yet the next development in the China-US trade war. Let the PV manufacturing begin.