DENSO launches its unique Super Ignition Plug technology with a road trip across Europe
The Iridium TT spark plug features the world’s smallest diameter centre electrode (0.4mm) and combines it with a needle-like, 0.7mm platinum ground electrode.
This allows the unique plug to improve performance, efficiency and durability – the Iridium TT represents an increase in performance and durability on standard iridium plugs and has a lifetime of up to 120,000km, more than three times that of standard nickel plugs.
Available for cars compliant with EU5/EU6, the new and improved plug offers advanced ignitability, resulting in optimum vehicle performance and efficiency.
The twin-tip electrodes allow for omni-directional ignition which, in turn, promotes improved combustion and allows the plug to burn fuel more efficiently. This improved ability of the air and fuel mix to ignite allows the spark to expand more quickly, which optimises fuel economy and performance.
DENSO’s patented twin-tip technology was previously only available on luxury or prestige vehicles but the Iridium TT now makes it available to all.
The Iridium TT features the highest concentration of iridium of any plug on the market – iridium is super-hard, very dense and is the most corrosion-resistant metal, meaning it can withstand extremely high temperatures.
The new spark plug was launched in Europe with a series of events designed to promote the brand to new audiences, connect with existing distributors and achieve press coverage. DENSO asked two racing drivers, Rebecca Jackson and Natalia Freidina to go head-to-head in a DENSO-branded Lotus Exige S at race tracks around Europe.
This was a fantastic way to build on existing distributor relationships as well as reach new audiences through the two drivers and their contacts.
Find out more about the Iridium TT and its European launch at www.denso-am.eu.
IMF: Variants Can Still Hurt Manufacturing Recovery
After a year of on-and-off manufacturing in the US, UK, and the eurozone, demand for goods surged early last week. Factories set growth records in April and May, suppliers started to recover, and US crude hit its highest price point since pre-COVID. As vaccination efforts immunise much of the US and UK populations, manufacturers are now able to fully ramp up their supply chains. In fact, GDP growth could approach double-digits by 2022.
Now, the ISM productivity measure has surpassed the 50-point mark that separates industry expansion from contraction. Since U.S. president Biden passed his US$1.9tn stimulus package and the UK purchasing managers index (PMI) increased to 65.6, both sides of the Atlantic are facing a much-welcomed manufacturing recovery.
Lingering Concerns Over COVID
Even as Spain, France, Italy, and Germany race to catch up, and mining companies pushed the FTSE 100 index of list shares to a monthly high of 7,129, some say that UK and US markets still suffer from a lack of confidence in raw material supplies. Yes, the Dow Jones has made up its 19,173-point crash of March 2020, and MSCI’s global stock index is at an all-time high.
Yet manufacturers around the world realise that these wins will be short-lived until pandemic supply chain bottlenecks are solved. If we keep the status quo, consumers will pay the price. In April, inflation in Germany reached 2.4%, and across the EU’s 19 member countries, overall prices have increased at an unusual pace. Some ask: Is this true recovery?
IMF: Current Boom Could Falter
Even as Elon Musk tweeted about chip shortages forcing Tesla to raise its prices, UK mining demand skyrocketed; housing markets lifted; and the pound sterling gained value. The International Monetary Fund (IMF), however, cautioned that manufacturing recovery won’t last long if COVID mutates into forms our vaccinations can’t touch. Kristalina Georgieva, Washington’s IMF director, noted that fewer than 1% of African citizens have been vaccinated: “Worldwide access to vaccines offers the best hope for stopping the coronavirus pandemic, saving lives, and securing a broad-based economic recovery”.
Across the globe, manufacturing companies are keeping a watchful eye on new developments in the spread of COVID. Though US FDA officials don’t think we’ll have to “start at square one” with new vaccines, the March 2021 World Economic Outlook states that “high uncertainty” surrounds the projected 6% global growth. Continued manufacturing success will in large part depend on “the path of the pandemic, the effectiveness of policy support, and the evolution of financial conditions”.
Mathias Cormann, secretary-general of the Organisation for Economic Co-Operation and Development (OECD) concurred—without global immunisation, the estimated economic boom expected by 2025 could go kaput. “We need to...pursue an all-out effort to reach the entire world population”, Australia’s finance minister added. US$50bn to end COVID across the world, they imply, is a small investment to restart our economies.