Alibaba to invest in Smartrac to increase brand protection
Smartrac Technology Group has announced that Alibaba Group will invest in the firm with the aim of ensuring both companies’ commitment to reinforce brand protection strategies.
As a result of this agreement, President of Alibaba Group, Michael Evans, will join Smartrac’s Supervisory Board.
“At Alibaba, we are continuously innovating and partnering to provide market-leading solutions and highest levels of brand protection for our clients,” Evans said in a press release.
“We are thrilled to support Smartrac and together provide brands with innovative product authentication solutions at scale.”
Smartrac has created a large suite of RFID-based solutions that aid the company’s Internet of Things (IoT) platform, Smart Cosmos.
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The company’s IoT solutions utilise brand product manufacturers that will create and insert a unique digital identity into each individual product when creating the goods at scale.
Christian Uhl, CEO and Chairman of the Management Board, Smartrac Technology Group stated: “We feel honoured by Alibaba’s confidence that our technological expertise will provide brands and consumers with the best-in-class product authentication and customer experience solutions.”
Smartrac have also confirmed that the product identity can only be issued by the brand and can’t be faked, copied, stolen or lost.
This ensures that the company will offer full control and visibility of each genuine product throughout its lifetime. It enables brand owners to easily deliver exclusive and dynamic content to its consumers to help grow customer engagement, loyalty and satisfaction.
Smartrac is one of the leading vendors of RFID products and IoT solutions which provides both ready-made and customized offerings. The company ensures its products are smart and prioritizes enabling businesses to identify, authenticate, track and complement products and solutions.
Siemens: Providing the First Industrial 5G Router
Across a number of industry sectors, there’s a growing need for both local wireless connectivity and remote access to machines and plants. In both of these cases, communication is, more often than not, over a long distance. Public wireless data networks can be used to enable this connectivity, both nationally and internationally, which makes the new 5G network mainframe an absolutely vital element of remote access and remote servicing solutions as we move into the interconnected age.
Siemens Enables 5G IIoT
The eagerly awaited Scalance MUM856-1, Siemens’ very first industrial 5G router, is officially available to organisations. The device has the ability to connect all local industrial applications to the public 5G, 4G (LTE), and 3G (UMTS) mobile wireless networks ─ allowing companies to embrace the long-awaited Industrial Internet of Things (IIoT).
The router can be used to remotely monitor and service plants, machines, as well as control elements and other industrial devices via a public 5G network ─ flexibly and with high data rates. Something that has been in incredibly high demand after being teased by the leading network providers for years.
Scalance MUM856-1 at a Glance
- Scalance MUM856-1 connects local industrial applications to public 5G, 4G, and 3G mobile wireless networks
- The router supports future-oriented applications such as remote access via public 5G networks or the connection of mobile devices such as automated guided vehicles in industry
- A robust version in IP65 housing for use outside the control cabinet
- Prototypes of Siemens 5G infrastructure for private networks already in use at several sites
“To ensure the powerful connection of Ethernet-based subnetworks and automation devices, the Scalance MUM856-1 supports Release 15 of the 5G standard. The device offers high bandwidths of up to 1000 Mbps for the downlink and up to 500 Mbps for the uplink – providing high data rates for data-intensive applications such as the remote implementation of firmware updates. Thanks to IPv6 support, the devices can also be implemented in modern communication networks.
Various security functions are included to monitor data traffic and protect against unauthorised access: for example, an integrated firewall and authentication of communication devices and encryption of data transmission via VPN. If there is no available 5G network, the device switches automatically to 4G or 3G networks. The first release version of the router has an EU radio license; other versions with different licenses are in preparation. With the Sinema Remote Connect management platform for VPN connections, users can access remote plants or machines easily and securely – even if they are integrated in other networks. The software also offers easy management and autoconfiguration of the devices,” Siemens said.
Preparing for a 5G-oriented Future
Siemens has announced that the new router can also be integrated into private 5G networks. This means that the Scalance MUM856-1 is, essentially, future-proofed when it comes to 5G adaptability; it supports future-oriented applications, including ‘mobile robots in manufacturing, autonomous vehicles in logistics or augmented reality applications for service technicians.’
And, for use on sites where conditions are a little harsher, Siemens has given the router robust IP65 housing ─ it’s “dust tight”, waterproof, and immersion-proofed.
The first release version of the router has an EU radio license; other versions with different licenses are in preparation. “With the Sinema Remote Connect management platform for VPN connections, users can access remote plants or machines easily and securely – even if they are integrated in other networks. The software also offers easy management and auto-configuration of the devices,” Siemens added.