Feb 3, 2021

Sustainability: General Motors to be carbon neutral by 2040

Georgia Wilson
2 min
General Motors EVs
Automotive manufacturer - General Motors - announces bold ambitions to become carbon neutral in its global products and operations by 2040...

General Motors (GM) - one of the US’s largest automotive manufacturers - has announced its bold ambitions to become carbon neutral in its global products and operations by 2040. 

Not only has GM committed to setting science science-based targets, it has also signed the Business Ambition Pledge for 1.5⁰C.

“General Motors is joining governments and companies around the globe working to establish a safer, greener and better world. We encourage others to follow suit and make a significant impact on our industry and on the economy as a whole,” commented Mary Barra, GM Chairman and CEO.

Did you know? GM is the 10th largest offtaker of renewable energy in the world.

GM and the Environmental Defence Fund: a shared vision of an all-electric future

In addition to its carbon neutral goals, GM has been working with the Environmental Defense Fund (EDF) to develop a shared vision of an all-electric future, as well as an aspiration to eliminate tailpipe emissions from light-duty vehicles by 2035.

GM will be working with multiple stakeholders - including the EDF - to build the required charging infrastructure, as well as promote consumer acceptance. 

“With this extraordinary step forward, GM is making it crystal clear that taking action to eliminate pollution from all new light-duty vehicles by 2035 is an essential element of any automaker’s business plan," said Fred Krupp, President, Environmental Defense Fund. 

GM science-based targets breakdown

In order to achieve its goals of becoming carbon neutral in its global products and operations by 2040, GM plans to decarbonise its portfolio by transitioning to battery electric vehicles or other zero emissions vehicle technology, sourcing renewable energy and leverage minimal offsets or credits.

  • Electrification - GM products account for 75% of its carbon emissions for this commitment. The automotive manufacturer will offer 30 all-electric models globally by mid-decade, with 40% of its U.S. models offered being battery electric vehicles by the end of 2025. GM will also invest US$27bn into electric and autonomous vehicles in the next five years.
  • Renewable energy - addressing emissions from its own operations, GM plans to source 100% renewable energy to power its US sites by 2030, and globally by 2035.
  • Carbon offsets and credits - accounting for the expected remaining carbon emissions, GM will invest in carbon credits or offsets, which will be assessed in the coming years.

For more information on manufacturing topics - please take a look at the latest edition of Manufacturing Global.

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Jun 16, 2021

Fluent.ai x BSH: Voice Automating the Assembly Line

2 min
Fluent.ai and BSH announce plans to bring speech-to-intent AI to the assembly line that will increase factory efficiency and improve worker ergonomics

Fluent.ai has deployed its voice recognition solutions in one of BSH’s German factories. BSH leads the market in producing connected appliances—its brands include Bosch, Siemens, Gaggenau, NEFF, and Thermador, and with this new partnership, the company intends to cut transition time in its assembly lines. 


According to BSH, voice automation will yield 75-100% efficiency gains—but it’s the collaboration between the two companies that stands out. ‘After considering 11 companies for this partnership, we chose Fluent.ai because of their key competitive differentiators’, explained Ion Hauer, Venture Partner at BSH Startup Kitchen.


What Sets Fluent.ai Apart? 

After seven years of research, the company developed a wide range of artificial intelligence (AI) software products to help original equipment manufacturers (OEM) expand their services. Three key aspects stood out to BSH, which operates across the world and in unique factory environments.  


  • Robust noise controls. The system can operate even in loud conditions. 
  • Low latency. The AI understands commands quickly and accurately. 
  • Multilingual support. BSH can expand the automation to any of its 50+ country operations. 


How Voice Automation Works

Instead of pressing buttons, BSH factory workers will now be able to speak into a headset fitted with Fluent.ai’s voice recognition technology. After uttering a WakeWord, workers can use a command to start assembly line movement. As the technology is hands-free, workers benefit from less physical strain, which will both reduce employee fatigue and boost line production. 


‘Implementing Fluent’s technology has already improved efficiencies within our factory, with initial implementation of the solution cutting down the transition time from four seconds to one and a half”, said Markus Maier, Project Lead at the BSH factory. ‘In the long run, the production time savings will be invaluable’. 


Future Global Adoption 

In the coming years, BSH and Fluent.ai will continue to push for artificial intelligence on factory lines, pursuing efficiency, ergonomics, and a healthy work environment. ‘We started with Fluent.ai on one factory assembly line, moved to three, and [are now] considering rolling the technology out worldwide’, said Maier. 


Said Probal Lala, Fluent.ai’s CEO: ‘We are thrilled to be working with BSH, a company at the forefront of innovation. Seeing your solution out in the real world is incredibly rewarding, and we look forward to continuing and growing our collaboration’. 



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