Lamborghini to begin manufacturing outside of Italy by 2017
Luxury automaker Lamborghini has reached pre-recession level sales following the launch of its V12 Aventador model and successful expansion into Chinese and Indian markets. The carmaker is also expecting a further spike in sales following the recent launch of the Huracan – a vehicle that already has 3,000 orders in the bank – and its new SUV, the Urus.
The Urus, which is still officially awaiting approval from Volkswagen Group, will likely enter production in 2017 and is expected to double Lamborghini sales.
Lamborghini president and CEO Stephan Winkelmann said, “We are working on an SUV and this is one of the things which is paramount for the future of the brand and the company as well. It means doubling our sales and is a huge investment. We don’t have the green light yet from the Volkswagen Group. We think that this is a very credible car. It’s a good thing for Lamborghini to be in.”
The target for the Urus is sales between 2,500 and 3,000. Being such an exclusive carmaker, this begs the question, is there sufficient capacity at the Sant’Agata Bolognese factory in Italy to product the third model? During at interview with CarAdvice, Winkelmann alluded to the fact that the vehicle could be manufactured outside of Italy – news that may come as a shock to Lamborghini fans.
This means the Urus could become the first Lamborghini to be built outside of Italy. There is no news regarding where manufacturing could be located, however the logical option would be Volkswagen Group’s Slovakia plant, which will produce the next generation Cayenne, Touareg and Q7 SUVs.
Fluent.ai x BSH: Voice Automating the Assembly Line
Fluent.ai has deployed its voice recognition solutions in one of BSH’s German factories. BSH leads the market in producing connected appliances—its brands include Bosch, Siemens, Gaggenau, NEFF, and Thermador, and with this new partnership, the company intends to cut transition time in its assembly lines.
According to BSH, voice automation will yield 75-100% efficiency gains—but it’s the collaboration between the two companies that stands out. ‘After considering 11 companies for this partnership, we chose Fluent.ai because of their key competitive differentiators’, explained Ion Hauer, Venture Partner at BSH Startup Kitchen.
What Sets Fluent.ai Apart?
After seven years of research, the company developed a wide range of artificial intelligence (AI) software products to help original equipment manufacturers (OEM) expand their services. Three key aspects stood out to BSH, which operates across the world and in unique factory environments.
- Robust noise controls. The system can operate even in loud conditions.
- Low latency. The AI understands commands quickly and accurately.
- Multilingual support. BSH can expand the automation to any of its 50+ country operations.
How Voice Automation Works
Instead of pressing buttons, BSH factory workers will now be able to speak into a headset fitted with Fluent.ai’s voice recognition technology. After uttering a WakeWord, workers can use a command to start assembly line movement. As the technology is hands-free, workers benefit from less physical strain, which will both reduce employee fatigue and boost line production.
‘Implementing Fluent’s technology has already improved efficiencies within our factory, with initial implementation of the solution cutting down the transition time from four seconds to one and a half”, said Markus Maier, Project Lead at the BSH factory. ‘In the long run, the production time savings will be invaluable’.
Future Global Adoption
In the coming years, BSH and Fluent.ai will continue to push for artificial intelligence on factory lines, pursuing efficiency, ergonomics, and a healthy work environment. ‘We started with Fluent.ai on one factory assembly line, moved to three, and [are now] considering rolling the technology out worldwide’, said Maier.
Said Probal Lala, Fluent.ai’s CEO: ‘We are thrilled to be working with BSH, a company at the forefront of innovation. Seeing your solution out in the real world is incredibly rewarding, and we look forward to continuing and growing our collaboration’.