Jaguar Land Rover begins building its first manufacturing plant in Brazil
British car manufacturer Jaguar Land Rover has this week started building its new £186million manufacturing facility in Brazil.
The new state-of-the-art manufacturing facility in Rio de Janeiro, Brasil, will also house JLR’s first overseas Education Business Partnership Centre. The luxury automaker is the first British manufacturer to build a factory in the country. It will employ 400 people and will have an annual capacity of 24,000 vehicles, according to reports.
Dr Ralf Speth, chief executive officer, said, “Our new facility in Brazil is an important strand of Jaguar Land Rover’s long term sustainability. The start of construction is a significant milestone and represents another step forward in our plans to create a truly global manufacturing footprint.
“The confirmation of Jaguar Land Rover’s first overseas Education Business Partnership Centre demonstrates our commitment to developing the skills needed by tomorrow’s workforce to create a sustainable premium automotive manufacturing industry in Brazil.
“This new manufacturing facility will play an important role in providing vehicles that our customers in Brazil can love for life.”
As part of its on-going commitment to the Brazilian automotive industry, Jaguar Land Rover will be sourcing a range of components from local suppliers as well as importing some parts from its global supply chain. The firm is also investing in its technical assistance services to help suppliers support increased levels of localization in the future.
Although construction only began yesterday, the new Discovery Sport have already been confirmed as one of the vehicles that the company plans to build in Brazil, with the first customer cars expected to drive off the production line in 2016.
Furthermore, JLR’s first recruitment drive is underway and its looking for automotive mechanics, manufacturing operatives and the quality team to join its manufacturing team.
The state’s Governor, Luiz Fernando, attended the groundbreaking ceremony. “Jaguar Land Rover is paving the way to consolidate Rio de Janeiro as the second biggest automotive hub in Brazil. We can consider this an historic achievement for our State.
“Rio de Janeiro offers the perfect conditions to Jaguar Land Rover, allowing the company to build this facility in Itatiaia, where we already have a very well structured automotive hub, with qualified workforce and suppliers.
“In addition to Jaguar Land Rover manufacturing facility, we’re proud to know about the Education Centre that the company will build in our region, the first in Latin America. It’s an honour to host this very important company, and its investments around R$ 750 million, will generate very positive results,” he said.
Jaguar Land Rover has had a presence in the Brazilian market for more than 20 years. Land Rover has held almost 50 percent of the premium SUV market for three consecutive years and Jaguar is one of the country’s fastest growing premium brands with sales increasing almost four-fold in 2013.
Jaguar Land Rover is investing in its dealer network in Brazil and, by the end of March 2015 it will have 42 dealers covering all of the main territories. Brazil is one of Jaguar Land Rover’s top ten markets and the Range Rover Evoque, Range Rover Sport and Land Rover Discovery are the strongest selling vehicles in the country.
Fluent.ai x BSH: Voice Automating the Assembly Line
Fluent.ai has deployed its voice recognition solutions in one of BSH’s German factories. BSH leads the market in producing connected appliances—its brands include Bosch, Siemens, Gaggenau, NEFF, and Thermador, and with this new partnership, the company intends to cut transition time in its assembly lines.
According to BSH, voice automation will yield 75-100% efficiency gains—but it’s the collaboration between the two companies that stands out. ‘After considering 11 companies for this partnership, we chose Fluent.ai because of their key competitive differentiators’, explained Ion Hauer, Venture Partner at BSH Startup Kitchen.
What Sets Fluent.ai Apart?
After seven years of research, the company developed a wide range of artificial intelligence (AI) software products to help original equipment manufacturers (OEM) expand their services. Three key aspects stood out to BSH, which operates across the world and in unique factory environments.
- Robust noise controls. The system can operate even in loud conditions.
- Low latency. The AI understands commands quickly and accurately.
- Multilingual support. BSH can expand the automation to any of its 50+ country operations.
How Voice Automation Works
Instead of pressing buttons, BSH factory workers will now be able to speak into a headset fitted with Fluent.ai’s voice recognition technology. After uttering a WakeWord, workers can use a command to start assembly line movement. As the technology is hands-free, workers benefit from less physical strain, which will both reduce employee fatigue and boost line production.
‘Implementing Fluent’s technology has already improved efficiencies within our factory, with initial implementation of the solution cutting down the transition time from four seconds to one and a half”, said Markus Maier, Project Lead at the BSH factory. ‘In the long run, the production time savings will be invaluable’.
Future Global Adoption
In the coming years, BSH and Fluent.ai will continue to push for artificial intelligence on factory lines, pursuing efficiency, ergonomics, and a healthy work environment. ‘We started with Fluent.ai on one factory assembly line, moved to three, and [are now] considering rolling the technology out worldwide’, said Maier.
Said Probal Lala, Fluent.ai’s CEO: ‘We are thrilled to be working with BSH, a company at the forefront of innovation. Seeing your solution out in the real world is incredibly rewarding, and we look forward to continuing and growing our collaboration’.