May 16, 2020

Ford marks the beginning of the end for car manufacturing in Australia

Ford Australia
GM Holden
Ford Australia CEO Graeme Whickman
Car manufacturing in Australia
Tom Wadlow
1 min
Ford marks the beginning of the end for car manufacturing in Australia
US carmaker Ford has made its last car in Australia after the final six-cylinder Falcon rolled off the assembly line last week.

The decision to stop ma...

US carmaker Ford has made its last car in Australia after the final six-cylinder Falcon rolled off the assembly line last week.

The decision to stop making cars in the country has been mirrored by GM Holden and Toyota, who will cease manufacturing sometime next year. Ford is also stopping operations in Japan and Indonesia, citing a lack of profitability prospects as the major reason behind the move.

Australia’s car manufacturing decline is emblematic of a more general trend away from manufacturing in the wider economy. As a proportion of total employment in the country, manufacturing accounted for 13.4 percent in 2005. That figure is now as low as 7.8 percent.

It has sparked debate about whether the government should invest in part-nationalising certain industries in a bid to prop up certain sectors. The current government has been cutting such subsidies to manufacturers.

According to Ford Australia CEO Graeme Whickman, the final cars to be produced would not be sold privately, instead being put on show to mark the end of an era.

Consumer habit has changed in Australia. Traditional big passenger cars made by Ford and Holden have fallen out of favour with smaller foreign-made vehicles proving more popular. A weak Australian dollar also triggered the decision of some carmakers to cease Australian manufacturing back in 2013.

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Jun 16, 2021 x BSH: Voice Automating the Assembly Line

2 min and BSH announce plans to bring speech-to-intent AI to the assembly line that will increase factory efficiency and improve worker ergonomics has deployed its voice recognition solutions in one of BSH’s German factories. BSH leads the market in producing connected appliances—its brands include Bosch, Siemens, Gaggenau, NEFF, and Thermador, and with this new partnership, the company intends to cut transition time in its assembly lines. 


According to BSH, voice automation will yield 75-100% efficiency gains—but it’s the collaboration between the two companies that stands out. ‘After considering 11 companies for this partnership, we chose because of their key competitive differentiators’, explained Ion Hauer, Venture Partner at BSH Startup Kitchen.


What Sets Apart? 

After seven years of research, the company developed a wide range of artificial intelligence (AI) software products to help original equipment manufacturers (OEM) expand their services. Three key aspects stood out to BSH, which operates across the world and in unique factory environments.  


  • Robust noise controls. The system can operate even in loud conditions. 
  • Low latency. The AI understands commands quickly and accurately. 
  • Multilingual support. BSH can expand the automation to any of its 50+ country operations. 


How Voice Automation Works

Instead of pressing buttons, BSH factory workers will now be able to speak into a headset fitted with’s voice recognition technology. After uttering a WakeWord, workers can use a command to start assembly line movement. As the technology is hands-free, workers benefit from less physical strain, which will both reduce employee fatigue and boost line production. 


‘Implementing Fluent’s technology has already improved efficiencies within our factory, with initial implementation of the solution cutting down the transition time from four seconds to one and a half”, said Markus Maier, Project Lead at the BSH factory. ‘In the long run, the production time savings will be invaluable’. 


Future Global Adoption 

In the coming years, BSH and will continue to push for artificial intelligence on factory lines, pursuing efficiency, ergonomics, and a healthy work environment. ‘We started with on one factory assembly line, moved to three, and [are now] considering rolling the technology out worldwide’, said Maier. 


Said Probal Lala,’s CEO: ‘We are thrilled to be working with BSH, a company at the forefront of innovation. Seeing your solution out in the real world is incredibly rewarding, and we look forward to continuing and growing our collaboration’. 



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