May 16, 2020

Aston Martin appoints new CEO

Andy Palmer
Manufacturing CEO
Aston Martin
Automotive Man
Glen White
2 min
Aston Martin announces its new CEO.
Aston Martins new CEO, Andy Palmer, has taken-up his new role at the helm of the luxury car manufacturer.Marking his new appointment, Palmer introduced...

Aston Martin’s new CEO, Andy Palmer, has taken-up his new role at the helm of the luxury car manufacturer.

Marking his new appointment, Palmer introduced himself to the workforce and toured the manufacturing facility.

Palmer is a British-born chartered engineer, chartered manager and businessman with 35 years of automotive industry experience. As the new Aston Martin CEO, the 51-year-old assumes operational responsibility for all aspects of the business. He started his professional career in 1979 aged 16, as an apprentice at Automotive Products (UK).

In his new role, Palmer will lead the company in its next phase of product creation, succeeding Dr Ulrich Bez, Aston Martin’s chief executive for the past 14 years.

He described joining the luxury sports car-maker from Nissan as “a decision of the head and the heart” and pledged to deliver “a new era of growth”.

He said: “Being asked to lead Aston Martin, an iconic brand with tremendous global recognition and potential, was an opportunity impossible to refuse. Together we will create the next generation of Aston Martin products for the future.”

He started his professional career in 1979 aged 16, as an apprentice at Automotive Products (UK). After six years with Austin Rover, he joined Nissan in 1991, embarking on a 24-year career with the Japanese firm which saw him become its chief planning officer.

In 2012 he was named the automotive industry’s most influential British executive by Auto Express.


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Jun 16, 2021 x BSH: Voice Automating the Assembly Line

2 min and BSH announce plans to bring speech-to-intent AI to the assembly line that will increase factory efficiency and improve worker ergonomics has deployed its voice recognition solutions in one of BSH’s German factories. BSH leads the market in producing connected appliances—its brands include Bosch, Siemens, Gaggenau, NEFF, and Thermador, and with this new partnership, the company intends to cut transition time in its assembly lines. 


According to BSH, voice automation will yield 75-100% efficiency gains—but it’s the collaboration between the two companies that stands out. ‘After considering 11 companies for this partnership, we chose because of their key competitive differentiators’, explained Ion Hauer, Venture Partner at BSH Startup Kitchen.


What Sets Apart? 

After seven years of research, the company developed a wide range of artificial intelligence (AI) software products to help original equipment manufacturers (OEM) expand their services. Three key aspects stood out to BSH, which operates across the world and in unique factory environments.  


  • Robust noise controls. The system can operate even in loud conditions. 
  • Low latency. The AI understands commands quickly and accurately. 
  • Multilingual support. BSH can expand the automation to any of its 50+ country operations. 


How Voice Automation Works

Instead of pressing buttons, BSH factory workers will now be able to speak into a headset fitted with’s voice recognition technology. After uttering a WakeWord, workers can use a command to start assembly line movement. As the technology is hands-free, workers benefit from less physical strain, which will both reduce employee fatigue and boost line production. 


‘Implementing Fluent’s technology has already improved efficiencies within our factory, with initial implementation of the solution cutting down the transition time from four seconds to one and a half”, said Markus Maier, Project Lead at the BSH factory. ‘In the long run, the production time savings will be invaluable’. 


Future Global Adoption 

In the coming years, BSH and will continue to push for artificial intelligence on factory lines, pursuing efficiency, ergonomics, and a healthy work environment. ‘We started with on one factory assembly line, moved to three, and [are now] considering rolling the technology out worldwide’, said Maier. 


Said Probal Lala,’s CEO: ‘We are thrilled to be working with BSH, a company at the forefront of innovation. Seeing your solution out in the real world is incredibly rewarding, and we look forward to continuing and growing our collaboration’. 



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