May 16, 2020

Adidas sold more than one million pairs of ocean plastic trainers in 2017

Ocean pollution
Plastic bottles
Waste Management
Sophie Chapman
1 min
Adidas has used more than 11mn plastic bottles from ocean in its manufacturing
The sportswear manufacturer, Adidas, has sold more than 1mn pairs of trainers that are produced using plastic found in oceans.

The footwear is made fro...

The sportswear manufacturer, Adidas, has sold more than 1mn pairs of trainers that are produced using plastic found in oceans.

The footwear is made from 95% ocean plastic and 5% recycled polyester – with each pair using on average 11 plastic bottles.

The company set a target to sell 1mn pairs in November 2016, which it has surpassed, having used at least 11mn bottles from the oceans.

In order to create the trainers, Adidas partnered with Parley, which is based in the Maldives and India’s coast, and were responsible for sourcing the marine waste.


The design prototype was originally introduced at a United Nations General Assembly in 2015, and in 2016 the company 50 pairs of the prototype.

Through the partnership with Parley, the company is now able to offer 7,000 trainers, and has updated the style with an additive manufactured midsole.

Adidas has also used ocean waste in the manufacturing of football kits, for teams such as Real Madrid and Bayern Munich.

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Jun 16, 2021 x BSH: Voice Automating the Assembly Line

2 min and BSH announce plans to bring speech-to-intent AI to the assembly line that will increase factory efficiency and improve worker ergonomics has deployed its voice recognition solutions in one of BSH’s German factories. BSH leads the market in producing connected appliances—its brands include Bosch, Siemens, Gaggenau, NEFF, and Thermador, and with this new partnership, the company intends to cut transition time in its assembly lines. 


According to BSH, voice automation will yield 75-100% efficiency gains—but it’s the collaboration between the two companies that stands out. ‘After considering 11 companies for this partnership, we chose because of their key competitive differentiators’, explained Ion Hauer, Venture Partner at BSH Startup Kitchen.


What Sets Apart? 

After seven years of research, the company developed a wide range of artificial intelligence (AI) software products to help original equipment manufacturers (OEM) expand their services. Three key aspects stood out to BSH, which operates across the world and in unique factory environments.  


  • Robust noise controls. The system can operate even in loud conditions. 
  • Low latency. The AI understands commands quickly and accurately. 
  • Multilingual support. BSH can expand the automation to any of its 50+ country operations. 


How Voice Automation Works

Instead of pressing buttons, BSH factory workers will now be able to speak into a headset fitted with’s voice recognition technology. After uttering a WakeWord, workers can use a command to start assembly line movement. As the technology is hands-free, workers benefit from less physical strain, which will both reduce employee fatigue and boost line production. 


‘Implementing Fluent’s technology has already improved efficiencies within our factory, with initial implementation of the solution cutting down the transition time from four seconds to one and a half”, said Markus Maier, Project Lead at the BSH factory. ‘In the long run, the production time savings will be invaluable’. 


Future Global Adoption 

In the coming years, BSH and will continue to push for artificial intelligence on factory lines, pursuing efficiency, ergonomics, and a healthy work environment. ‘We started with on one factory assembly line, moved to three, and [are now] considering rolling the technology out worldwide’, said Maier. 


Said Probal Lala,’s CEO: ‘We are thrilled to be working with BSH, a company at the forefront of innovation. Seeing your solution out in the real world is incredibly rewarding, and we look forward to continuing and growing our collaboration’. 



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