May 16, 2020

Sindy adds to the doll realism revolution

Sindy
Barbie
Lammily
dolls
Nell Walker
2 min
Sindy adds to the doll realism revolution
The physical proportions of childrens dolls have long been a subject of discussion for parents and critics, but now Sindy – the British equivalent...

The physical proportions of children’s dolls have long been a subject of discussion for parents and critics, but now Sindy – the British equivalent of Barbie –actually has the shape of its target audience.

 

Pedigree Dolls and Toys, the company which makes Sindy, wanted to create a role model for young girls by releasing a larger, more child-like and casually-dressed doll. It has grown from 10.5 inches to 18 inches, and wears jeans, jumpers, and trainers.

Sindy has had many looks over the years – including famously sporting a tiny crop top and shorts for the brand’s relaunch in 1999 – but the company wants her to appeal to children and parents alike with a substantially younger-looking frame.

Sindy dolls haven’t been available to buy since Woolworths closed in 2007. It is hoped that this revamp with bring Sindy back to the fore, following in the footsteps of a spate of realistic doll releases. Mattel, after years of criticism for its depiction of women, released a range of Barbies in different shapes - tall, curvy, and petite - early this year. While it received some backlash, the overall response was that of a win for diversity.

Mattel’s decision was based on another doll, the Lammily doll, which has the average proportions of a 19-year-old. Nickolay Lamm also created the Period Party Lammily in an attempt to better normalise the concept of periods, as well as a male doll, and the added feature of Lammily Marks which include cellulite, acne, and stretchmarks.

Doll creation appears to be heading in the right direction at last.

 

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May 12, 2021

Ultium Cells LLC/Li-Cycle: Sustainable Battery Manufacturing

SustainableManufacturing
BatteryCell
EVs
Automotive
2 min
Ultium Cells LLC and Li-Cycle join forces to expand recycling in North America, recycling up to 100% of the scrap materials in battery cell manufacturing

Ultium Cells LLC - a joint venture between General Motors and LG Energy Solutions - has announced its latest collaboration with Li-Cycle. Joining forces the two have set ambitions to expand recycling in North America, recycling up to 100% of the scrap materials in battery cell manufacturing

 

What is Ultium Cells LLC?

Announcing their partnership in December 2019, General Motors (GM) and LG Energy Solutions established Ultium Cells LLC with a mission to “ensure excellence of Battery Cell Manufacturing through implementation of best practices from each company to contribute [to the] expansion of a Zero Emission propulsion on a global scale.”

Who is Li-Cycle?

Founded in 2016, Li-Cycle leverages innovative solutions to address emerging and urgent challenges around the world.

As the use of Lithium-ion rechargeable batteries in automotive, industrial energy storage, and consumer electronic applications rises, Li-Cycle believes that “the world needs improved technology and supply chain innovations to better recycle these batteries, while also meeting the rapidly growing demand for critical and scarce battery-grade materials.”

Why are Ultium Cells LLC and Li-Cycle join forces?

By joining forces to expand the recycling of scrap materials in battery cell manufacturing in North America, the new recycling process will allow Ultium Cells LLC to recycle cobalt, nickel, lithium, graphite, copper, manganese and aluminum.

“95% of these materials can be used in the production of new batteries or for adjacent industries,” says GM, who explains that the new hydrometallurgical process emits 30% less greenhouse gases (GHGs) than traditional processes, minimising the environmental impact. Use of this process will begin later in the year (2021).

"Our combined efforts with Ultium Cells will be instrumental in redirecting battery manufacturing scrap from landfills and returning a substantial amount of valuable battery-grade materials back into the battery supply chain. This partnership is a critical step forward in advancing our proven lithium-ion resource recovery technology as a more sustainable alternative to mining, " said Ajay Kochhar, President, CEO and co-founder of Li-Cycle.

"GM's zero-waste initiative aims to divert more than 90% of its manufacturing waste from landfills and incineration globally by 2025. Now, we're going to work closely with Ultium Cells and Li-Cycle to help the industry get even better use out of the materials,” added Ken Morris, Vice President of Electric and Autonomous Vehicles, GM.

Since 2013, GM has recycled or reused 100% of the battery packs it has received from customers, with most current GM EVs repaired with refurbished packs.

"We strive to make more with less waste and energy expended. This is a crucial step in improving the sustainability of our components and manufacturing processes,” concluded Thomas Gallagher, Chief Operating Officer, Ultium Cells LLC.

Image source: 1, 2, 3, 4, & 5

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