Paroc Group - an interview with Senior VP Johan Magnusson
Paroc Group is the Baltic Sea region's leading manufacturer of energy-efficient insulation; the company has interviewed the new Senior Vice President, Johan Magnusson, on how he plans to change and improve the company.
Having worked for such companies as ASSA ABLOY Entrance Systems or Ruukki Metals, you are more than familiar with industry-oriented markets. What kind of experience are you bringing in and how will this experience contribute to your new position at Paroc?
I think that I could bring in the growth agenda in Paroc by clearly focusing on key market penetration in selected areas, emphasizing the importance of innovation and new solutions, as well as driving cost efficiency to keep the overall competitiveness.
Paroc is well-known for its highly professionals-oriented approach. What are – according to your personal opinion – the most important factors when it comes to selling these products? Where do you see Paroc's strengths?
To create a strong value proposition that differentiates your brand from the competition, combined with customer-driven solution development is the key. Paroc has come a long way in creating value proposition by offering a superior quality together with the best service level in the industry for technical insulation.
What are the current goals that Paroc Technical Insulation is focused on, and what are the attempts of your teams to achieve those targets?
To clearly be the number one in selected market areas and key customer segments by offering both a complete range of product solutions and the very best competence and support level in the market.
Technical insulation market tends to be quite competitive, as stone wool manufacturers are not the only ones to supply this market with their solutions. What are the advantages of stone wool compared to other insulation material?
Fire protection is the main differentiator but there is also a lot of soft values like easy to handle and install, recyclables etc.
What will be the main challenges that insulation companies are supposed to face in the coming years?
To focus even more on solutions that support sustainability and explain the benefits of using stone wool as the best solution for energy efficient and safe solutions.
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Ultium Cells LLC/Li-Cycle: Sustainable Battery Manufacturing
Ultium Cells LLC - a joint venture between General Motors and LG Energy Solutions - has announced its latest collaboration with Li-Cycle. Joining forces the two have set ambitions to expand recycling in North America, recycling up to 100% of the scrap materials in battery cell manufacturing
What is Ultium Cells LLC?
Announcing their partnership in December 2019, General Motors (GM) and LG Energy Solutions established Ultium Cells LLC with a mission to “ensure excellence of Battery Cell Manufacturing through implementation of best practices from each company to contribute [to the] expansion of a Zero Emission propulsion on a global scale.”
Who is Li-Cycle?
Founded in 2016, Li-Cycle leverages innovative solutions to address emerging and urgent challenges around the world.
As the use of Lithium-ion rechargeable batteries in automotive, industrial energy storage, and consumer electronic applications rises, Li-Cycle believes that “the world needs improved technology and supply chain innovations to better recycle these batteries, while also meeting the rapidly growing demand for critical and scarce battery-grade materials.”
Why are Ultium Cells LLC and Li-Cycle join forces?
By joining forces to expand the recycling of scrap materials in battery cell manufacturing in North America, the new recycling process will allow Ultium Cells LLC to recycle cobalt, nickel, lithium, graphite, copper, manganese and aluminum.
“95% of these materials can be used in the production of new batteries or for adjacent industries,” says GM, who explains that the new hydrometallurgical process emits 30% less greenhouse gases (GHGs) than traditional processes, minimising the environmental impact. Use of this process will begin later in the year (2021).
"Our combined efforts with Ultium Cells will be instrumental in redirecting battery manufacturing scrap from landfills and returning a substantial amount of valuable battery-grade materials back into the battery supply chain. This partnership is a critical step forward in advancing our proven lithium-ion resource recovery technology as a more sustainable alternative to mining, " said Ajay Kochhar, President, CEO and co-founder of Li-Cycle.
"GM's zero-waste initiative aims to divert more than 90% of its manufacturing waste from landfills and incineration globally by 2025. Now, we're going to work closely with Ultium Cells and Li-Cycle to help the industry get even better use out of the materials,” added Ken Morris, Vice President of Electric and Autonomous Vehicles, GM.
Since 2013, GM has recycled or reused 100% of the battery packs it has received from customers, with most current GM EVs repaired with refurbished packs.
"We strive to make more with less waste and energy expended. This is a crucial step in improving the sustainability of our components and manufacturing processes,” concluded Thomas Gallagher, Chief Operating Officer, Ultium Cells LLC.