Jan 23, 2021

Making Manufacturing Great Again

Manufacturing
madeinbritain
Bisley
Richard Costin
5 min
British flag
Manufacturing has a branding problem. How can we ensure manufacturing is seen as the valuable trade that it is, asks Richard Costin CEO of Bisley...

For several years, there has been a groundswell of grassroots support for the craft movement. This cultural trend has seen consumers turn away from cheaper goods and develop an affinity for hand-finished, quality designs and products.

For lovers of crafted goods, low-cost and convenience are not the priority; customers are willing to pay more for goods conceived with real care and attention to detail, using quality materials and only the most innovative production techniques. 

Some see this as a reaction to the influx of lower quality, mass-produced goods we have seen permeate many industries over the last few years. As Steve Howard, Ikea’s Chief Sustainability Officer famously said in 2016, we have reached ‘peak stuff’ and consumerism. For some, this heralded a turning point against fast fashion, items made at the lowest cost possible and designed to change as quickly as the seasons do. Now, consumers being put off by unsustainable lifestyles are championing a higher quality artisanal approach to goods, touted as glamourous and endorsed by celebrities and designers alike. 

Made in Britain

UK manufacturers have yet to enjoy the same cultural renaissance as makers and the craft movement, despite their intrinsic creativity. The umbrella term ‘manufacturing’ has a somewhat less desirable reputation, summoning up outmoded visions of vast factory floors, massive machinery, greasy overalls and traditional manufacturing towns. And, in my mind, unfairly associated with economic decline. 

At one time or another, virtually every product imagined has been made in the UK. Our heavy manufacturing drove the first industrial revolution - a global game-changer facilitated by the transition to new manufacturing processes in Europe and the US in the 1760-1840s. Similarly, the UK was a pivotal player throughout the second industrial revolution (1870-1914), characterised by the roll-out of railroads, large-scale iron and steel production, the widespread use of machinery in manufacturing, increased use of steam power, the telegraph, petroleum and electrification.

There’s no question that British manufacturing was regarded as the very pinnacle of excellence during this period. The coveted ‘Made in Britain’ stamp was sought-after and prized across the world.  

Our production techniques, machinery and expertise, were world-beating. Many of the machines and tools utilised during this period can be found in design museums across the world, and are discussed fervently by fans evangelical in their praise and admiration for what was achieved by these early UK manufacturers and other international peers. 

Then, of course, came the long and well documented ‘decline’.

But, let’s be clear. Britain remains home to some genuinely iconic manufacturers. From Rolls Royce, Jaguar and Bentley, to JCB and BAE Systems, and hundreds of other firms, British manufactures continue doing brilliant things, including my employer, Bisley, the heritage office furniture manufacturer based in Newport, South Wales.

The Branding Problem

We know that British manufacturers are out there and doing great things. But why don’t we talk about it more? Does British manufacturing simply have a branding problem?

The truth is that British manufacturing is not always very good at promoting what it does so brilliantly and has not always been well supported by Government investment. We might make many parts and components, that enable our smartphones, computers and, cars to work, but enormous companies like Apple naturally gain the profile. 

There’s also a slight heavy manufacturing versus light manufacturing divide, with light manufacturers that encompass sectors including consumer electronics, furniture and fashion generally having a more glamorous branding job than say those operating in the steel or shipbuilding sectors. 

I hope any dip in the British manufacturing profile is seen as a temporary blip on the radar - the inevitable repercussions of trade issues and developing global superpowers. I have huge excitement and firmly believe in our future as we turn the corner into a new era. The so-called "fourth industrial revolution" (the third one being the rise of electronics and IT) – where the likes of automation and AI are helping boost productivity, streamline production and allow businesses to become more creative and innovative.

Let us also not forget, Britain remains to this day the world’s eighth-largest industrial nation. In aerospace manufacturing, Britain is second only to the US, making everything from helicopter parts to spacecraft. And as a sector as a whole, manufacturing accounts for 44% of all UK exports. 

The reality is that, despite perceptions and while there has been a degree of de-industrialisation, we still produce more in absolute terms than then we did. In an era slowly turning away from mass, low-quality goods and looking towards sustainable, long-lasting items, there is ample opportunity to ‘re-brand’ responsible and high-quality manufacturing throughout the UK and globally.

There are undoubtedly considerable challenges ahead; the impacts of Brexit and the recover from the pandemic being at the forefront of all manufacturers’ minds, but this is an industry that has certainly earned, and deserves, more kudos than it receives. 

Today, Bisley produces over 15,000 items per week at our factory, exporting to over 50 countries, with clients including Google, L’Oréal and the BBC. During the pandemic, we designed, manufactured and launched a brand-new furniture collection, Belong, created with the new WFH lifestyle firmly in mind. Our people innovate and create with astonishing precision on a daily basis – it’s something I’m immensely proud of, and it’s happening all across the country.

In my mind at least, UK manufacturing and the people working within our industry, have and always will be, the very best of Britain.

Richard Costin is the CEO of Bisley, an office furniture manufacturer based in Newport, South Wales.

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May 10, 2021

Timeline: Tesla's Construction of Gigafactories

Automotive
Gigafactory
DigitalFactory
Sustainability
Georgia Wilson
3 min
Sustainable Manufacturing | Gigafactory | Electric Vehicles | EVs | Tesla | Smart Manufacturing | Automotive Manufacturing | Technology
A brief timeline of Tesla’s Gigafactory construction progress over the years, furthering its efforts in sustainable energy and electric vehicles...

Tesla's mission to accelerate the world's transition to sustainable energy

Founded in 2003, Tesla was established by a group of engineers with a drive to "prove that people didn’t need to compromise to drive electric – that electric vehicles can be better, quicker and more fun to drive than gasoline cars." Almost 20 years on, Tesla today is not only manufacturing all electric vehicles, but scaleable clean energy generation and storage too. 

"Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better," says Tesla. "Electric cars, batteries, and renewable energy generation and storage already exist independently, but when combined, they become even more powerful – that’s the future we want. "

Tesla Gigafactories

In order to deliver on its promise of "accelerate the world’s transition to sustainable energy through increasingly affordable electric vehicles and energy products," Tesla's Gigafactory journey began in 2014 to meet its produciton goals of 500,000 cars per year (a figure which would require the entire worlds supply of lithium-ion batteries at the time).  

By ramping up its production and bringing it in-house, the cost of Tesla 's battery cells declined "through economies of scale, innovative manufacturing, reduction of waste, and the simple optimisation of locating most manufacturing processes under one roof." With this reduction in battery cost, "Tesla can make products available to more and more people, allowing us to make the biggest possible impact on transitioning the world to sustainable energy."

2014: Giga Nevada and Giga New York begin construction

Born out of necessity to meet its own supply demand for sustainable energy, Tesla began the construction of its first Gigafactory in June 2014, in Reno, Nevada, followed by its Buffalo, New York facility the same year. "By bringing cell production in-house, Tesla manufactures batteries at the volumes required to meet production goals, while creating thousands of jobs," said Tesla.

2016: Reno, Nevada grand opening

Tesla’s construction of Giga Nevada came to an end in 2016, the first of its Gigafactories to complete its construction project. The factory’s grand opening took place in July 2016, and by mid-2018 reached an annual battery production rate of 20 GWh, which made it the highest-volume battery plant in the world that year. 

2017: Giga New York begins production

Two years after Tesla’s second Gigafactory began construction, Giga New York was complete, and started its production operations in 2017.

2019: Giga Shanghai construction to production in record time

In 2019, Tesla selected Shanghai as its third Gigafactory location. The company constructed the factory in record time, taking just 168 working days from gaining permits to finishing the plant's construction.

2019: Giga Berlin begins construction

Announced in November 2019, Tesla began the construction of its first European Gigafactory in Berlin. The Gigafactory is still under construction.

2020: Giga Texas begins construction

The following year in August 2020, Tesla began the construction of its Giga Texas factory. The company’s third Gigafactory in the US is still under construction.

2021: Giga Texas and Giga Berlin expected completion of construction

Looking to the future, Tesla expects to complete the construction of its Giga Texas and Giga Berlin factories in May 2021 and July 2021 respectively.

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