MVC: Differentiation, improvement and innovative technology are the secrets of success...
Produced by Navara Ferreira
MVC covers five important segments: transportation, automotive, agribusiness, construction and wind With solutions in engineering plastics the company has shown steady growth. MVC Executive Director, Gilmar Lima, celebrates: "This diversification provided a growth of over 20% per year. We closed 2014 with growth to 2013 of 150%. The main reason for the growth is also entering the construction market and wind. "
MVC Building: To suit the construction industry, the unit provides innovative solutions in modular and industrialized building systems for various applications. For example, the Technology Wall System, developed by MVC, consists of composite panels reinforced with fiberglass and a core reinforced with thermal and acoustic insulation. MVC Building combines high technology with the diversity of architectural and technical projects, enabling the use of construction methods that give priority to speed deployment, design, efficiency, durability, thermal and acoustic comfort, clean work and zero waste.
MVC Extrusion: The unit is responsible for manufacturing plates in thermoplastics such as ABS, ABS and PC, PP and PE.
MVC Components: Supplier components for different markets such as panels and sheets for civil construction and transport industry.
MVC Automotive: Having in its portfolio clients such as Mitsubishi, Suzuki, Randon, Volvo, Iveco, CNH, RANDON, and Scania, the automotive unit provides solutions for bus segments, trucks, tractors and road implements.
MVC Wind Power: In the wind industry, the company produces all components in composite, with the exception of the blades. Meets the demand of big industry names like Gamesa, Alstom, GE and WEG.
THE ENGINEERING OF PLASTICS
Market challenges do not prevent the company from continuing to believe that the business differentiation in which MVC operates is what moves and places it as an industry leader. "The biggest challenge is the lack of knowledge about engineering plastic, as well as skilled labor and investments in infrastructure," said Lima. Among the strategies to face these challenges, MVC seeks to participate in all projects and events that enable promotion of all the materials and solutions offered to consumers. "After all, we are a company that prioritizes differentiation, market niches, innovation and, most importantly, the exceptional relationship with our customers and the people," added the director.
On the other hand, industry trends lead toward a better use of carbon fibers and special acrylic resins, like thermoplastic and polyurethane, for residue and thermoset processes. According to Lima, this ends up generating sustainable and competitive products. "Of all the trends, the one that I believe in the most is the creation of new products with waste composites. We can't allocate the residue only, we have to create value for it and this is certainly the future for the businesses that will make a difference, "says.
QUALITY AND TECHNOLOGY
Safety and quality are managed internally. With a very clear value proposition in differentiation, relationship and innovation, MVC uses simple technology, but very bold for the segment. Examples include RTM-S, RTM-TS, RTM-SKIN and VFC-LIGHT technologies, among others. Lima also reaffirms that investments are consistent. "Our main feature is to create high-performance solutions with investments for our clients. We invest an average of US $1.8 million a year in new technologies, materials and processes," states Lima.
Also according to the Director, in the last cycle, 2010-2014, they invested approximately US $15 million in technology, equipment, plant safety, human resources and communication. Lima is optimistic about the future. "Our goal for the new growth cycle, which will be from 2015 to 2018, is internationalization of MVC. For 2018 we aim for over US $740 million in revenues," she says.
For 18 years, MVC has had a technology alliance with the French, Pôle de L'est Plasturgie (PPE), a global leader in composites technology. PPE develops materials for the automotive, aeronautical, marine and military sectors as well as processes and high performance materials to meet the plastics market demand.
"We also have a joint venture with Group Verzatec, a Mexican Stabilt company. The focus of this partnership is to manufacture profiles in composites through pultrusion. “Today Stabilt-MVC is one of the largest manufacturers of pultruded profiles in Latin America" adds Lima. For the coming years, MVC plans joint ventures focused on new technology. "The great challenge of MVC is to grow without losing its simplicity and essence," concludes the director.