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Competition in Manufacturing

Latin America has become one of the main regions exporting raw material, reaching the most industrialized countries with state of the art manufacturing. Over the years some cities were established as assembling zones, then later on became manufacturers in a region where big brands already had an established market.

      Indurama is one of those Latin American companies that saw the region as a strategic point for the manufacturing of appliances, but also as an emerging market and a fertile field for permanent growth.

      In 2013 the company appointed Juan Pablo Vela as the new CEO. Vela has been part of Indurama Group since 2003, starting in Marcimex (a commercialization chain with more than 90 retail stores in Ecuador) from 2003 to 2008.

      Vela opened Marcimex in Peru in 2008 and remained in the country until 2013 as the company’s CEO. In less than five years the company opened 60 branches. He then took over as the new CEO of Indurama and returned to Ecuador to manage this new position. 

 

Products / Productos

Refrigerators, stoves, coolers, stoves, ovens, toasters, countertops, air conditioning, household items, etc.

Statistics

  • INDUSTRY

    Electronics assembly

  • FOUNDED

    1972

  • EMPLOYEES

    1000 - 4999

  • REVENUE

    100M - 250M

Contact Us

+ (593) 7288-2900

comunicacion@indurama.com

http://www.indurama.com/

Avenida Don Bosco y Avenida de las Americas, Cuenca, Azuay, Ecuador

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Indurama

Competition in Manufacturing



Latin America has become one of the main regions exporting raw material, reaching the most industrialized countries...

http://manufacturingglobal.com/company/63/Indurama